Licor 43 traces its origins back to the ancient discovery of Liqvor Mirabilis, a golden and aromatic elixir, cherished by the Carthaginians even after its prohibition by the Romans. In 1946, the Zamora family, led by Diego Zamora, embraced their passion for this elixir, launching their journey of bottling and creating Licor 43. Over the years, Licor 43's allure spread across Spain and beyond, captivating tourists and enthusiasts with its full-bodied flavour, harmoniously blending bitter oranges with Cognac notes of hazelnut and toffee. With a commitment to excellence and innovation, Licor 43 expanded its portfolio to include Licor 43 Horchata and Licor 43 Baristo, showcasing their dedication to offering unique taste experiences. A testament to their enduring legacy, Licor 43's global campaign, "Tastes Better Together," embodies their vibrant spirit of unity and celebration, fostering unforgettable moments with each sip. With over 70 incredible years of Licor 43, the Zamora family's unwavering passion and commitment continue to shine, making Licor 43 a cherished symbol of pure passion and exceptional taste.